Olympic 2012
2012 Olympic & Paralympic Games
London is looking ahead to the opportunities and the excitement of the Games of the XXX Olympiad. The 2012 Summer Olympic programme will feature 26 sports and a total of 39 disciplines. The 2012 Paralympic Games will have 20 sports and 21 disciplines. The official website has been updating relevant information on the preparation of the Games. Various activities have been launched, including the construction of the Olympic Park and contract bidding. The London 2012 Business Centre (http://www.london2012.com/get-involved/business-centre/index.php) has been established where businesses can find out how they can partake in the 2012 event. Most importantly, the Games Committee has opened its door to sponsorship (http://www.london2012.com/get-involved/sponsorship/index.php)
The Olympic Delivery Authority (ODA) has recently published its “Design Strategy,” which shows the planning and building of every venue and project of London 2012 with good design at its core. The document details information such as design in the Olympic Park, design acquisition, evaluation and the ODA design team. London 2012 also would include Cultural Olympiad to accompany the Games. The goal is to create a four-year programme of cultural events and festivals throughout the UK in celebration of the Olympian spirit and the coming-together of nations in the global community. The arts sector is expected to participate and cooperate with the Olympics committee. Consultation with cultural sector representatives has already undergone its way to develop plans that would involve major organizations as well as local artists and performers.
There are many possibilities of partnership with the Games in the industry of oil and gas, utility services, airlines, telecommunications, automotive, airlines and sportswear. As the Games take place on a world stage, it provides possibly the largest audience in terms of its scope and far-reaching appeal; therefore, it provides the best time and opportunity for your business endeavours. Facing such diverse audience, your endeavours would need to be localised, to tailor your marketing, communication and publicity to individual market. Crossing the language barrier is the first and most important step. You need to present your business as global, readily available to deliver services to any corner of the world. The content of your services should be accessible and the advertisement should attract as many targeted customers as possible.